One of the biggest companies in the world is Unilever. They own over 400 cosmetic brands and have an annual advertising budget of 8 billion U.S. dollars! They own Dermalogica, Murad, Dove, Vaseline and hundreds more not to mention that they own as many food brands such as Lipton, Hellman’s Best foods, Ben & Jerrys etc. Their President is of course a man who was also once President of Procter & Gamble. Who owns Bobby Brown, Mac, Clinique, Origins, Jo Malone, Lab series, Creme De La Mer, Aveda and more? Estee Lauder does and their President is also a man. What company owns your Louis Viutton Bag brand? It’s LVMH who also owns Benefit cosmetics, Sephora, Fresh, Givenchy Perfume, Guerlain, Moet Chandon and many more! Who is president? ….of course a man. Loccitane is also on the Hong Kong stock exchange and controlled by a man. In fact some of these men brag that they never even tried any of the products. They just look at numbers.
With advertising budgets in the billions, it makes it very hard for anyone to compete. They answer to shareholders and constantly buy out any competition. Next time you buy a cosmetic, use Google to find out who owns it! If woman want better and safer cosmetics they must start by making better choices and create more competition.
I once read an article that said that 70% of the cosmetic industry is owned by 10 companies worldwide! After my brief analysis it seems it may be an even greater percentage!
Did you ever buy these Brands?
Lancome, Skin Ceuticals, Kiehl’s, Biotherm, Clarisonic, Urban Decay, IT cosmetics, NYX, Maybelline, Kerastase, Redkin, Matrix, Purologie, Yves Saint Laurent cosmetics? All are owned by L’Oreal!!!! (the list goes on I made it short!!) Imagine how many other brands are owned by Proctor & Gamble and Johnson & Johnson!
Improve your choices and change the world with every purchase you make!